4 Episodes / 2025 / Brazil
Sony FX3 / 16:9 / Portuguese
Client/Publisher: LeoDias TV
Format: Reality Show / Docuseries / Digital Journalism / YouTube
Series Logline:
Can fashion, beauty, and cosmetic wellness serve as catalysts for healing deep psychological and emotional wounds? Mais que um Look is a four-part lifestyle docuseries that follows vulnerable women through profound personal transformations. Filmed across the urban landscapes of São Paulo and specialized studio environments, the series captures the intersection of visual identity and psychological rebuilding, culminating in raw, unscripted emotional reunions.
Episode 1: "A História Emocionante de Dona Poti" (51 mins)
Subject: Dona Poti, a breast cancer survivor and business owner who lost her signature long hair during chemotherapy and struggled with isolation and low self-esteem post-pandemic.
Narrative Arc: Discovered in the commercial streets of central São Paulo, Dona Poti undergoes a comprehensive visual makeover involving bespoke beach-inspired styling and subtle facial harmonization to match her energetic inner spirit. The episode highlights her historical connection to fashion icon Clodovil Hernandes and concludes with a moving family reunion.
Episode 2: "Ela Nunca Comprou uma Roupa na Vida" (42 mins)
Subject: Maria Elizete, a dedicated 54-year-old subway cleaner and single mother who escaped a 20-year abusive relationship, completely neglecting her own care to build a home and provide for her daughter and grandson.
Narrative Arc: Captured immediately following a exhausting night shift, the production chronicles Elizete's first time ever entering a boutique to choose clothing for herself. Transitioning from basic donated clothes to high-end, tailored neutral tones and dental adjustments, the film frames her internal transition from a background caregiver to the main protagonist of her own life.
Episode 3: "Ela Cantava no Farol para Sobreviver" (40 mins)
Subject: Grace Kelly (GK), a resilient 29-year-old independent singer who previously sold candy at traffic lights and worked as a bricklayer's assistant to survive severe depression and financial hardship following a divorce.
Narrative Arc: The cinematography tracks Grace's quest to solidify her identity as a professional pagode artist. The makeover focuses on strategic, high-impact performance styling—inspired by major Brazilian pop stars—and immediate non-surgical rhinoplasty, transforming her street-busking image into a commanding stage presence.
Episode 4: "Ela Viveu um Relacionamento Abusivo" (47 mins)
Subject: Eliane, a 54-year-old mother and grandmother who spent 21 years in a severely restrictive, abusive marriage that stripped away her vibrant personality and confidence, later facing intense stalking and trauma.
Narrative Arc: Now experiencing a healthy new marriage but struggling with unemployment, Eliane seeks to shed the protective layers she hid behind for decades. The episode visually explores the concept of empowering power-dressing using bold monochromatic styling, helping her reclaim her historic confidence for upcoming job interviews.